Zoom out

Teamed up with TGI Fridays and their entire restaurant team in Russia to produce a multi-video social media campaign highlighting the brand’s key values.

Challenge

In Russia and East Europe, TGI Fridays is known for its fun, bar-centric approach to casual dining. Its lively environment is largely a product of the energy and skill of the staff that work at the restaurants.

Creative

Create a series of mini videos to be used for social media and TV that celebrate the fun Friday’s mentality but also focus on its team’s dedication and outstanding service. To make the project really authentic, we involved that same team of waiters and restaurant staff we wanted to highlight in the projects creative and production process.