Conference Promotion
WHALAC Conference
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A unified video campaign promoting the Wharton Latin America Conference.
Concept
Wharton Latam Conference, while professional and very serious, is not dull. It is something you don’t really expect a conference to be.
What: The YES video lists the best and most unexpected features of the conference as questions and then follows up with simple ’Yes.’ answers.
How: #strategy #creative #writing #production #post
What: An emotional introduction video that challenges what Latin America really means.
How: #strategy #creative #writing #production #post