International Community

Penn Global @University of Pennsylvania

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Penn Global and Nexo brought the international community at the forefront of the University of Pennsylvania’s experience and community. 

Challenge

The University of Pennsylvania has a rich American history with timeless traditions. The international community has played an integral part in many of those celebrated traditions and in the universities’ core mission to cultivate the diversity of thought.

What: Beyond Borders: We re-wrote what many consider to be Penn’s anthem and performed it in different languages. 
How: #strategy #creative #writing #production #post

What: The Welcome: We put together photos and videos of students from all over the world to create a truly global welcome video for the international community. 
How: #strategy #creative #writing #production #post

What: A Journey: Told a convincing story about an international student’s close relationship with the Penn Global office.
How: #strategy #creative #writing #production #post

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